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    Brand awareness

    • Brand awareness refers to the extent to which customers are able to recall or recognise a brand.The consumer's ability to recognise or recall a brand is central to purchasing decision-making. Identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign. Building brand awareness is one of the best things you can do to promote your business.Brand Recognition and Brand Awareness. Growing brand awareness is a priority for most emerging businesses.